Summer Fun at New Square

New Square is bringing the seaside back to West Brom this summer with the return of its very own beach from 29 July – 3 September 2023!

Every day throughout the school holidays, visitors can come along for free to enjoy a sandy beach, complete with deckchairs and bucket and spades for kids to play in, while the grown-ups sit back and enjoy the sunshine.  Parents and guardians can post a photo of their day out Facebook using the hashtag #NewSquareBeach for the chance to win a £50 gift card for their favourite store at the shopping centre.

There’s also some extra special free fun on selected days to make the summer holidays even more special!

  • Wed 2nd August – Facepainter and Caribbean dancers
  • Wed 9th August – Facepainter and Punch and Judy show
  • Wed 16th August – Facepainter and multiskilled entertainers
  • Wed 23rd August – Facepainter and Caribbean dancers
  • Sat 26th Aug – Puddle Ducks (An event from West Bromwich BID)
  • Wed 30th Aug – Facepainter
  • Fri 1st September – A visit from the Seaside Donkeys

After some family time down on the beach, there are fairground rides for the whole family to enjoy, including a carousel, bouncy castle, water zorbs and bungee trampolining! The Summer Fun event supports The Phoenix Children’s Foundation, with a donation from the cost of each ride and fairground game going to the charity.