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Event: Toy Town

We’re very excited to announce that New Square is teaming up with West Bromwich Town BID for an amazing free event!

On Saturday 22 June, West Bromwich will be transformed into Toy Town with events taking place in various locations that will bring princesses, pirates, teddy bears & more to life for families for one day only.

New Square will be playing host to pirates and princesses themed drop in craft activities where kids can get creative!  Captain Jack Sparrow will also be paying a visit to meet and greet for pictures throughout the day!

Don’t forget to bring the little ones in their favourite toy inspired costumes and post a picture to Facebook or Instagram tagging in New Square Shopping Centre for the chance to win a family ticket to see Toy Story 4 at ODEON Cinemas and a £50 bundle of Toy Story gifts from the Entertainer in our fancy dress competition.

Toy Town event place at different locations in the town centre on Saturday 22 June 11am – 4pm, so you can make a proper family day out of it! 

  • New Square – Pirates & Princesses with free crafts and Captain Jack Sparrow
  • Astle Retail Park – A visit from Lightning McQueen & live dance performances
  • Queens Square – Teddy Bear’s Picnic & Princess Story Telling Sessions
  • Kings Square – Storm Troopers & live dance performances

For more information visit the West Bromwich Town BID website at